Direkt aus Lateinamerika kommen die hochwertigen, handgefertigten und nachhaltig gehandelten Produkte von XELA Store. Ein spannendes Projekt inklusive einer Reise in eine andere Kultur…!
The high quality, handmade, and sustainably traded products from XELA store come directly from Latin America. An exciting project including a journey into another culture…!
Logo-Design
Unter Berücksichtigung des Namens und der Unternehmensphilosophie wurde ein passendes Logo für die Marke entwickelt.
Taking the name and corporate philosophy into account, a suitable logo was developed for the brand.
Webshop
Schlicht und praktisch. Der Webshop führt den Kunden quasi von alleine von den besten Produkten bis hin zur Kasse. Dann folgt bei Ankunft des Paketbotens vielleicht kein “Aaaaah!”, aber mit Sicherheit ein “Woooow!”.
Simple and practical- the web shop guides the customer virtually by design from the best products to the checkout.
Zwei Studenten verwirklichen ihre Idee
XELA Store ist ein Unternehmen für hochwertige, handgefertigte und nachhaltig gehandelte Produkte aus Lateinamerika. Es handelt sich dabei um ausgewählte Artikel, die auf kulturhistorischen Hintergründen und traditioneller Handwerkskunst basieren und von lokalen Designern individuell und modern interpretiert werden. XELA Store fördert den interkulturellen Austausch und setzt sich verantwortlich für die Erhaltung des Kulturerbes ein. Das Unternehmen wurde von zwei Studenten der Hochschule Bremerhaven gegründet und Euphorie war für die Corporate Identity von Beginn an dabei.
Two students realize their idea
XELA store is a company for high-quality, handmade, and sustainably traded products from Latin America. These are selected articles based on cultural and historical backgrounds and individual craftmanship- individually and interpreted by modern, local designers. XELA store promotes intercultural exchange and is committed to the preservation of cultural heritage. The company was founded by two students from the University of Applied Science in Bremerhaven and Euphoria was present for the creation of its corporate identity from the very beginning.
Ein Logo, das die Markenwerte vertritt
A logo that represents the brand values
XELA is inspired by the Guatemalan city of Quetzaltenango, also known by the Mayan name of Xelajú or its short form Xela. The meaning of the name translates to ‘among the ten mountains’ since the city is surrounded by rocky ridges and lies in one of the largest valleys of the Sierra Madre.
For the development of the logo, it was important to understand and incorporate the philosophy of the entrepreneurs. One of the founders himself comes from Guatemala and understands the culture best. The logo reflects the meaning of the name ‘among the ten mountains.’ At the same time, however, the picture and slogan, with its minimalist design of the mountains, represent a pattern that stands for the special nature of their products, the Mayan culture and the place of manufacture.
Lebe bunt, denke nachhaltig!
Live colorful, think sustainable!
All products offered in the XELA store are produced in South America and traded sustainably. From shoes and cushions to handbags, customers can find a wide range of products in the web shop. The focus is on the products, which is why we chose to keep the interface of the website intentionally discreet and allow the colourful products to shine in all their glory. Simple navigation from the product categories to the shopping cart strengthens this concept. The philosophy of the Mayan culture, which is unknown to many, is also emphasised.